Reaching Millions Of Passengers every month
Reaching Millions Of Passengers every month
Reaching Millions Of Passengers every month
Reaching Millions Of Passengers every month
Building the Operating System
for Shared Mobility
Building the Operating System
for Shared Mobility
Building the
Operating System
for Shared Mobility
Binary powers the in-vehicle compute surface where fleet
operators, brand partners, and passengers converge.
Binary powers the in-vehicle compute surface where fleet
operators, brand partners, and passengers converge.
Binary powers the in-vehicle compute
surface where fleet operators, brand
partners, and passengers converge.
Choose Your Path
Featured in
Leading Media
Featured in
Leading Media
NOUR AI ASSISTANT
The World’s First AI Assistant for Ride-Hail
The World’s First AI Assistant for Ride-Hail
The World’s First AI Assistant for Ride-Hail
An AI concierge in every back seat.
An AI concierge in every back seat.
01
01
From back seat to meter
From back seat to meter
Say “take me to the nearest mall” by voice or text, and Nour pushes turn-by-turn navigation straight to the driver’s meter. A live dispatch integration, not an app.
Say “take me to the nearest mall” by voice or text, and Nour pushes turn-by-turn navigation straight to the driver’s meter. A live dispatch integration, not an app.
02
02
Any language, zero barrier
Any language, zero barrier
Understands 20+ languages and any accent, and relays instructions in the driver’s own language.
Understands 20+ languages and any accent, and relays instructions in the driver’s own language.
“Take me to the nearest mall”
Translate to driver
Plan my day
03
A city guide built for the ride
Answers anything about Dubai, from food and attractions to tickets and culture, tuned to where the taxi is right now.
04
In-ride self-service
Ask Nour for your ETA, fare, or route. Self-service answers that cut driver interruptions and call-centre load.
05
05
The flywheel nobody else captures
The flywheel nobody else captures
Every trip is a live demand signal. More rides mean more intent data, a smarter concierge, and a network nobody else can replicate.
Every trip is a live demand signal. More rides mean more intent data, a smarter concierge, and a network nobody else can replicate.
PASSENGER EXPERIENCE
Everything Passengers Need,
Right Where They Are.
Turn ride time into quality time with a complete ecosystem of smart tools,
entertainment, and infotainment designed to inform, connect, and delight.
Smart Features
Set your destination, track live progress, and share trip status.
Translate conversations in 20+ languages with your driver
in real-time.
Complete secure payments with a quick QR scan.
Command the entire experience hands-free with our
built-in voice assistant.
Entertainment
Stream music and podcasts from trusted partners curated
for every mood.
Enjoy hyper-casual games designed perfectly for short
journeys.
Watch bite-sized videos from leading content platforms that
fit your ride time.
A seamless entertainment experience optimized for
passengers in motion.
Infotainment
Explore local offers, attractions, and events happening
right now.
Listen to location-based audio stories that bring your
route to life.
Get real-time updates on news, sports, weather, and
travel information.
Participate in quick surveys and polls to shape the
experiences you want to see.
PASSENGER EXPERIENCE
Everything
Passengers Need,
Right Where They Are.
Turn ride time into quality time with a
complete ecosystem of smart tools,
entertainment, and infotainment
designed to inform, connect, and delight.
Smart Features
Set your destination, track live
progress, and share trip status.
Translate conversations in 20+
languages with your driver in
real-time.
Complete secure payments with
a quick QR scan.
Command the entire experience
hands-free with our built-in voice
assistant.
Smart Features
Set your destination, track live
progress, and share trip status.
Translate conversations in 20+
languages with your driver in
real-time.
Complete secure payments with
a quick QR scan.
Command the entire experience
hands-free with our built-in voice
assistant.
Infotainment
Explore local offers, attractions,
and events happening right now.
Listen to location-based audio
stories that bring your route to life.
Get real-time updates on news,
sports, weather, and travel
information.
Participate in quick surveys and
polls to shape the experiences you
want to see.
Infotainment
Explore local offers, attractions,
and events happening right now.
Listen to location-based audio
stories that bring your route to life.
Get real-time updates on news,
sports, weather, and travel
information.
Participate in quick surveys and
polls to shape the experiences you
want to see.
Entertainment
Stream music and podcasts from
trusted partners curated for every
mood.
Enjoy hyper-casual games designed
perfectly for short journeys.
Watch bite-sized videos from
leading content platforms that
fit your ride time.
A seamless entertainment
experience optimized for
passengers in motion.
Entertainment
Stream music and podcasts from
trusted partners curated for every
mood.
Enjoy hyper-casual games designed
perfectly for short journeys.
Watch bite-sized videos from
leading content platforms that
fit your ride time.
A seamless entertainment
experience optimized for
passengers in motion.
PASSENGER EXPERIENCE
Everything
Passengers Need,
Right Where They Are.
Turn ride time into quality time with a complete ecosystem
of smart tools, entertainment, and infotainment
designed to inform, connect, and delight.
Smart Features
Set your destination, track live progress, and share trip status.
Translate conversations in 20+ languages with your driver in real-time.
Complete secure payments with a quick QR scan.
Command the entire experience hands-free with our built-in voice assistant.
Smart Features
Set your destination, track live progress, and share trip status.
Translate conversations in 20+ languages with your driver in real-time.
Complete secure payments with a quick QR scan.
Command the entire experience hands-free with our built-in voice assistant.
Infotainment
Explore local offers, attractions, and events happening right now.
Listen to location-based audio stories that bring your route to life.
Get real-time updates on news, sports, weather, and travel information.
Participate in quick surveys and polls to shape the experiences you want to see.
Infotainment
Explore local offers, attractions, and events happening right now.
Listen to location-based audio stories that bring your route to life.
Get real-time updates on news, sports, weather, and travel information.
Participate in quick surveys and polls to shape the experiences you want to see.
Entertainment
Stream music and podcasts from trusted partners curated for every mood.
Enjoy hyper-casual games designed perfectly for short journeys.
Watch bite-sized videos from leading content platforms that fit your ride time.
A seamless entertainment experience optimized for passengers in motion.
Entertainment
Stream music and podcasts from trusted partners curated for every mood.
Enjoy hyper-casual games designed perfectly for short journeys.
Watch bite-sized videos from leading content platforms that fit your ride time.
A seamless entertainment experience optimized for passengers in motion.
CONTENT PARTNERS
CONTENT Partners
CONTENT PARTNERS
Premium Entertainment
From Top Providers
Premium Entertainment
From Top Providers
Premium Entertainment
From Top Providers
Binary TV connects the world's leading content
platforms with millions of passengers in motion.
Binary TV connects the world's leading
content platforms with millions of passengers
in motion.
Passengers preview content during their ride. You
convert them on your platform.
Passengers preview content during their ride.
You convert them on your platform.
ENGAGEMENT METRICS
Built for Engagement
Built for Engagement
Passengers actively engage with Binary across every feature.
Passengers actively engage with Binary across every feature.
2,000 +
Ride-hail Cars Equipped With Binary TV Screens
2,000 +
Ride-hail cars equipped with Binary
TV screens
300,000 +
Sessions Each Month
300,000 +
Sessions Each Month
65,000+
Video Views Per Month
65,000+
Video views per
month
190,000 +
Monthly Game Plays
190,000 +
Monthly Game Plays
300,000 +
Sessions Each Month
24,000+
Monthly Website Sessions
24,000+
Monthly website
sessions
18,000+
Monthly Audio Plays
18,000+
Monthly Audio Plays
22,000+
Monthly Smart Feature Uses
22,000+
Monthly smart
feature uses
10,000+
Monthly Passenger–Driver Translations
10,000+
Monthly Passenger–Driver Translations
Monthly Smart Feature Uses
22000+
ENGAGEMENT METRICS
Built for Engagement
Passengers actively engage with Binary across every feature.
2,000 +
Ride-hail Cars Equipped With Binary TV Screens
300,000 +
Sessions Each Month
65,000+
Video Views Per Month
190,000 +
Monthly Game Plays
300,000 +
Sessions Each Month
24,000+
Monthly Website Sessions
18,000+
Monthly Audio Plays
22,000+
Monthly Smart Feature Uses
10,000+
Monthly Passenger–Driver Translations
Monthly Smart Feature Uses
22000+
ENGAGEMENT METRICS
Built for Engagement
Passengers actively engage with
Binary across every feature.
2,000 +
Ride-hail Cars Equipped With Binary TV Screens
300,000 +
Sessions Each Month
65,000+
Video Views Per Month
190,000 +
Monthly Game Plays
300,000 +
Sessions Each Month
18,000+
Monthly Audio Plays
190,000+
Monthly Game Plays
24,000+
Monthly Website Sessions
10,000+
Monthly Passenger–Driver Translations
Monthly Smart Feature Uses
22000+
What the
World Is Saying
What the
World Is Saying
What the
World Is Saying
Real rides. Real reactions. Unfiltered
moments shared by passengers and partners.
Real rides. Real reactions. Unfiltered
moments shared by passengers and partners.
Real rides. Real reactions. Unfiltered
moments shared by passengers
and partners.
+971 50 551 5691
info@enterbinary.com
+971 50 551 5691
info@enterbinary.com
+971 50 551 5691
info@enterbinary.com
